Driving online fashion sales through YouTube Advertising
Snag Tights manufacture tights for people of all sizes and sell them directly to consumers through their e-commerce website.
Snag Tights wanted to add another channel to their digital marketing mix, after experiencing inconsistent results from their social media. advertising
They asked us to create a brand new set of adverts, sourced from previously shot footage and still images.
We were set a two week deadline to get the campaign live, in order to give it a full three-months to run.
The Simply Ads team created two different adverts, one using footage available to us from prior shoots, the other utilising pre-existing photographs.
We also crafted a variety of 6-second bumper ads, to be shown to viewers of the full-length ads in a sequence, keeping the brand in the viewers mind, encouraging them several times to make a purchase.
The campaign ran for three months and reached hundreds of thousands of viewers across the UK.
Snag Tights saw a significant increase in sales from this new advertising channel which delivered a positive return on investment for them.
The assets we devised were also used on Snag Tights social channels and generated a much greater reach than traditional image-based adverts on their platforms.
